If you own a business, is it your best investment? If so, how do you feel when you invest in marketing and lose your hard-earned money? Exactly. This is why I submit that marketing is a very real form of investing and just like with the stock or bond market, marketing is way too emotional […]
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What does it take to get better sales and marketing results if you’re the CEO or business owner with your budget and money on the line? Knowledge. That’s what it takes to become a master of anything. What have you mastered? Probably the one thing you do best. What is it? If your #1 thing […]
Continue readingWhen the CEO finally showed up four weeks late for the the weekly marketing performance review she asked her team with a hint of a shout or yell, “I want to know why we’re at the 60-day mark and all of this stuff isn’t done. How come my people can’t do this faster? Where’s the […]
Continue readingSo, you want to track marketing campaign ROI? Great. After all, marketing is an investment, just like your business, so let’s focus on how to lock in the ROI. What would it mean to you, your team and your life to be able to easily track your marketing campaign ROI? It shouldn’t be that hard […]
Continue readingIf you’re like most small business owners these days you’re investing like crazy in sales and marketing so you can grow your business, right? You’ve got the best sales people your money can buy. You’ve got a killer Website, social media, email marketing, content that promotes your brand and story, software to make life easier, […]
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