Got a serious marketing automation solution working for your sales and marketing bus? Check out this detailed marketing automation review BEFORE you buy SharpSpring, Hubspot, Infusionsoft, ActOn, Marketo, Pardot or any other serious marketing automation platform to grow your business.
We are a SharpSpring partner which means I am certified to sell what we consider best for us to anyone who feels it is a fit for them. This is the key to this post. There is no “one size fits all” when it comes to marketing automation software. You have to choose what is best for you. The best way to do this is to follow a process and work with someone who knows the ropes; someone you can trust to help you and your key people make an INFORMED DECISION about the best marketing automation solution for you.
We used to be one of the world’s top-ten marketing automation Certified Partners with Infusionsoft. But we got run over by that bus. Long story. Call me and I’ll tell you my direct experience and why you have to be careful when taking “advice” from anyone selling this software. You have to do your homework and my goal is to help you make this easy by seeing how I compare the big players through this marketing automation review video.
Ask These Questions. And More.
Ask better questions before you buy any marketing automation solution. Choose the solution that is best for you.
- What do you want the software to do?
- Who will be using it?
- How will they use it?
- Who will administrate your marketing automation engine?
- Who is the DRIVER OF YOUR SALES AND MARKETING BUS?
That last one is a doozie because normally, nobody qualified is running an engine like SharpSpring, Hubspot, Infusionsoft, ActOn, Marketo, Pardot or any other marketing automation solution when we show most of the time to review a campaign. Why? Granted this type of software is now more affordable and widely available than ever before. The competition is fierce. And they all want tens of thousands of your hard-earned dollars.
It’s About ROI, Not Cost
Each of these marketing automation solutions cost money to buy, set up and operate. You need to know the big picture and have a real budget going into any of these solutions for the first time.
The better question is this … What can you expect for an ROI? This depends on many factors such as who you let drive the bus. Also, who will set up your marketing automation engine up for you and keep it tuned well? Is there a finish line for this investment? I hope not unless you plan to sell your business or retire.
This is about better sales and marketing performance more than anything else. Look at Formula One race car or Moto GP racers. They all help the team test and optimize the engines, suspensions, fuel consumption, tires and pressure and more. They’re playing with their lives. You’re playing with your money and other people’s lives; the people who work with you to make this stuff work!
Sales and marketing is a team sport, also. And the driver of your sales and marketing bus can only do what the engine and bus can do. So it’s up to you to hire the driver wisely, invest in the right performance and safety gear and then get the hell out of the team’s way IF you’ve done your job well as a leader.
In closing, take a look in the mirror and ask yourself …
Driving Your Own Marketing Bus?
Is this saving you money? I doubt it. Trust me if you get nothing else from this article … driving your own bus with no engine is hazardous to sales and marketing results and your business.
What kind of marketing automation engine do you have for your sales and marketing bus? Let’s talk about this if you feel there is a gap.
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