This quote just popped into my head so I wanted to share it with you. “The road to conversions is paved with great content.” The more I work on the front lines of the digital, content and marketing automation world, the more I’m convinced sales and marketing success is mostly about content. Sure, the marketing […]
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How does fear hold you back when it comes to being more successful with digital, content and marketing automation? I recently wrote an article for The Business Journals with the title, How to Face Your Fear of Digital, Content and Marketing Automation. It got pretty huge traction and I’m not sure why. Maybe it’s because […]
Continue readingSo, you want to track marketing campaign ROI? Great. After all, marketing is an investment, just like your business, so let’s focus on how to lock in the ROI. What would it mean to you, your team and your life to be able to easily track your marketing campaign ROI? It shouldn’t be that hard […]
Continue readingI don’t like war. But it seems there’s a war against everything these days and this is a suitable metaphor for what’s happening in the business of marketing automation, including all the content and related Web elements. The truth is small business owners are getting killed every day by marketing automation software. Not literally. And […]
Continue reading“Vision without execution is hallucination.” –Thomas A. Edison So your boss wants a new blog, the CEO picked a new logo and all the branding stuff needs to change or the digital marketing people you hired just don’t get the job done? Or all of the above? Welcome to the madness of content marketing today. The […]
Continue readingOkay, I just posted an article related to the common frustrations we hear from customers using Infusionsoft, Hubspot, Act-On and many other software applications. When it comes to helping you make more informed decisions before you invest in any sales and marketing automation solution, we want to make a difference. We also want to help […]
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