Want better sales and marketing results for your small business? (Yes, non profits need marketing and sales results, also.) Here are four crucial steps to better sales and marketing results. This short series of articles and tips is a condensed version of the Conversion Marketing Experts, full-blown sales and marketing strategy and action planning system […]
Continue readingHave you ever heard this sales pitch from a software sales person? “Yes, our amazing software will solve all your sales or marketing and maybe even your bad strategy problems.” No, it’s not so simple. What about suitability and full disclosure regarding proper implementation? What about the many hours of proper discovery that should go […]
Continue readingWhat is the primary difference between your company and say, Apple Computer or IBM? How about your biggest competitor? Why are they so much bigger than you? The answer is pretty obvious. Capital, sales, marketing, top-performing talent, systems, investment mindset, luck and more. Whether you finance your growth the way the big boys do or […]
Continue readingI started out launching this business as a business development consulting practice in 2003. I had previously sold a wealth management practice I had been building for the prior 12 years. Today, nearly 12 years after the fact, I am on a mission to write, teach and speak about how to build and lead a […]
Continue readingEvery day we meet the most amazing, dynamic, creative entrepreneurs, marketing leaders and well-intended CEOs tagging along for the digital ride. (They have enough on their plates. We focus on helping them learn the guiding questions to ask as the visionary leader, not be too involved in the day-to-day marketing execution, ideally.) It’s a labor […]
Continue readingI am writing this with all the love in my heart for the millions of business owners, CEOs, and marketing people out there today who work so hard to get results for their team, their businesses and organizations. Sharing what goes wrong a lot and contrasting it with some best practices based on real-world experience […]
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