Better to be authentically boring than fake and contemptible. He was a master in the art of persuasion, and I was pumping him for wisdom. He hated what he called “cheesy ads”. And he was clearly having fun with me. So when I asked, “What’s worse than cheesy advertising,” his response was “old cheese in […]
Continue readingWhen the CEO finally showed up four weeks late for the the weekly marketing performance review she asked her team with a hint of a shout or yell, “I want to know why we’re at the 60-day mark and all of this stuff isn’t done. How come my people can’t do this faster? Where’s the […]
Continue readingWant to see how Jack Heald crushes it with his 60-second personal commercial? If you watch my short video today you’ll meet Jack; Jack writes copy. Jack Heald is the man I’m talking about. And he’s a new addition to the CME marketing team. Jack is a master storyteller, writer and creative force we welcome […]
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Okay, here’s where we are in this story … I am a marketing coach, adviser, trainer. I also create and write marketing campaigns. And I own the business. I am sharing my marketing leadership insights with you in this article because this is a new client of mine. We just wrapped up our third, weekly […]
Continue readingWant to know how to crush it with your next content marketing project? That’s what my video is all about today – how to create content you love to create, write it and integrate it. Why does being able to create highly-purposeful and engaging count for your business? Because you will attract, engage and convert […]
Continue readingI have wanted to share some actual email marketing copy and entire follow up sequence that you can customize and light edit for your business. Take a look at my short video today. The key is not only who you are targeting, but how you connect, engage and win trust quickly. The goal for this […]
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