What does it take to get better sales and marketing results if you’re the CEO or business owner with your budget and money on the line? Knowledge. That’s what it takes to become a master of anything. What have you mastered? Probably the one thing you do best. What is it? If your #1 thing […]
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If you own a business and you’re “playing” sales manager – or worse, VP of Sales -it’s costing you buckets of money. I know this because I’ve been building, leading and managing sales organizations for decades. So how did I get into marketing strategy, planning and management? Because as the lead sales dog, I wanted control […]
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Got a website and you need to power your blog with purpose? Like getting better sales and marketing results? Here’s how to get better marketing results by learning how to power your blog with purpose. What’s going on with your blog right now? Be honest. Is it just sitting there, naked, without any new creative […]
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Who made the big pollsters look stupid on the 2016 U.S. Presidential election? Check out what I learned about the marketing experts who predicted the outcome of both Brexit and the recent, incredibly contentious, U.S. Presidential election. No matter who you wanted to win Brexit or the U.S. election, the evidence is clear; both elections […]
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So, you’re in the market for an SEO pro, or search engine optimization expert? Perfect. Let me assure you that you will definitely want to do this before you hire an SEO pro. Otherwise, you may not get much for your money. First, it’s important to know what search engine optimization really is. It’s not […]
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If you’re a CEO or business owner and you’re wondering what you get (for a return) on your marketing budget (investment) this post is for you. Where’s the ROI? What does it take to know what you get for your marketing budget? This is a common and very fair question for anyone cutting the checks […]
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