Have you ever met a business owner who sucked when it came to being a sales manager of his or her own business? This is a very brief rant regarding how challenging it is for anyone to nail sales manager performance, let alone small business owners of the free Earth. Of course, sales manager performance directly […]
Continue readingHave you ever heard this sales pitch from a software sales person? “Yes, our amazing software will solve all your sales or marketing and maybe even your bad strategy problems.” No, it’s not so simple. What about suitability and full disclosure regarding proper implementation? What about the many hours of proper discovery that should go […]
Continue readingCRM or Customer Relationship Management software is a powerful weapon for any sales and marketing team, when in the right hands, used effectively and consistently. I often see frustration with CRM success especially when it comes to organizations with commission-only, 1099 vs. W-2, channel partners, reps, VARs, real estate pros, etc. The top producers agents […]
Continue readingWhat is the primary difference between your company and say, Apple Computer or IBM? How about your biggest competitor? Why are they so much bigger than you? The answer is pretty obvious. Capital, sales, marketing, top-performing talent, systems, investment mindset, luck and more. Whether you finance your growth the way the big boys do or […]
Continue readingSo, you need to raise money for your company, huh? Welcome to the real rat race. If you absolutely have to go to investors for money you are embarking on a journey that may become the most important sales and marketing campaign of them all. Especially if your company existence depends on raising the money […]
Continue readingHiring any consultant, especially those who lurk in the realm of sales and marketing consultant delivering the inspiration, salesmanship, hope, and dreams of attracting and converting (closing) the perfect customer through the perfect pipeline (sales process) and you sing your way all the way to the bank … Not. This is because it’s hard enough […]
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