Are you a frustrated Infusionsoft customer? If so, regardless of the software you use for sales and marketing automation, you will have frustrations. This post is not about hammering or defending Infusionsoft. In the interest of full disclosure, it is well known that I have been a certified consultant with Infusionsoft since 2008. I had […]
Continue readingEvery day we meet the most amazing, dynamic, creative entrepreneurs, marketing leaders and well-intended CEOs tagging along for the digital ride. (They have enough on their plates. We focus on helping them learn the guiding questions to ask as the visionary leader, not be too involved in the day-to-day marketing execution, ideally.) It’s a labor […]
Continue readingI am writing this with all the love in my heart for the millions of business owners, CEOs, and marketing people out there today who work so hard to get results for their team, their businesses and organizations. Sharing what goes wrong a lot and contrasting it with some best practices based on real-world experience […]
Continue readingMaking Sales Calls – How Many Is Enough? Here’s the deal. I am a old-school sales guy first. 30+ years of direct selling experience. That means “making sales calls.” But I am also a marketing guy. Old school meaning I cut my teeth with corporate brands like Ritz Carlton, Le Meridien Hotels, The Phoenician Resort. […]
Continue readingWhen it comes to success in business, you need an effective plan. Unless you’re raising buckets of money, you probably don’t need a traditional business or marketing plan. So you agree you need to be more focused and have a clear plan of action for you AND your team. But, how will you find the […]
Continue readingAre you a business owner who still does not understand all the “whoopla” about social media? In less than 24 hours, one of the largest brands in the music and publishing industry has experienced, what in my opinion is, one of the fastest sweeping negative campaigns in years. Over 100,000 Tweets (most negative), over 80,000 […]
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