So, you need to raise money for your company, huh? Welcome to the real rat race. If you absolutely have to go to investors for money you are embarking on a journey that may become the most important sales and marketing campaign of them all. Especially if your company existence depends on raising the money […]
Continue readingHiring any consultant, especially those who lurk in the realm of sales and marketing consultant delivering the inspiration, salesmanship, hope, and dreams of attracting and converting (closing) the perfect customer through the perfect pipeline (sales process) and you sing your way all the way to the bank … Not. This is because it’s hard enough […]
Continue readingWhen it comes to digital and content marketing campaigns, who’s keeping score for you? How useful is that information, real-time and historical, to you, your team, and your bottom line? Take a few minutes to watch the video here where I walk you through a few of the typical, smaller company reporting tools we use. […]
Continue readingI started out launching this business as a business development consulting practice in 2003. I had previously sold a wealth management practice I had been building for the prior 12 years. Today, nearly 12 years after the fact, I am on a mission to write, teach and speak about how to build and lead a […]
Continue readingWhen it comes to content and marketing automation I tell like it is. You don’t need to be Albert Einstein to know this … There is no single piece of software by itself that will solve your marketing problems. The most brilliant technology solution nor people will solve your marketing and sales specific challenge unless […]
Continue readingOkay, I just posted an article related to the common frustrations we hear from customers using Infusionsoft, Hubspot, Act-On and many other software applications. When it comes to helping you make more informed decisions before you invest in any sales and marketing automation solution, we want to make a difference. We also want to help […]
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