In the first article of the series, Four Steps To Better Sales And Marketing Results – Step One, I wrote about the power of having a plan; a reliable, accurate road map to help you and your team succeed in achieving clear goals and better sales and marketing results. The second crucial discipline or step […]
Continue readingWant better sales and marketing results for your small business? (Yes, non profits need marketing and sales results, also.) Here are four crucial steps to better sales and marketing results. This short series of articles and tips is a condensed version of the Conversion Marketing Experts, full-blown sales and marketing strategy and action planning system […]
Continue readingHave you ever met a business owner who sucked when it came to being a sales manager of his or her own business? This is a very brief rant regarding how challenging it is for anyone to nail sales manager performance, let alone small business owners of the free Earth. Of course, sales manager performance directly […]
Continue readingHave you ever heard this sales pitch from a software sales person? “Yes, our amazing software will solve all your sales or marketing and maybe even your bad strategy problems.” No, it’s not so simple. What about suitability and full disclosure regarding proper implementation? What about the many hours of proper discovery that should go […]
Continue readingCRM or Customer Relationship Management software is a powerful weapon for any sales and marketing team, when in the right hands, used effectively and consistently. I often see frustration with CRM success especially when it comes to organizations with commission-only, 1099 vs. W-2, channel partners, reps, VARs, real estate pros, etc. The top producers agents […]
Continue readingWhat is the primary difference between your company and say, Apple Computer or IBM? How about your biggest competitor? Why are they so much bigger than you? The answer is pretty obvious. Capital, sales, marketing, top-performing talent, systems, investment mindset, luck and more. Whether you finance your growth the way the big boys do or […]
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